A national campaign to promote employment for college graduates will run from May to December, targeting the 2026 graduating class as well as unemployed graduates from the classes of 2024 and 2025, according to a notice issued on Tuesday.
The campaign, launched by eight central authorities including the Ministry of Education, urges local governments to make employment for college graduates and other key groups a top priority.
The notice calls on local authorities and employers to tap job prospects in industries with a strong growth capacity, including manufacturing and services, and create more positions that fully utilize graduates' knowledge and skills.
Employers from all sectors are encouraged to participate. A centralized job-posting mechanism will be established, with vacancies published across multiple online platforms, the notice said.
The campaign will also feature a joint publicity effort, with recruitment and employer-presentation videos released on various platforms to make employment information more accessible to graduates.
Universities are required to integrate employment education throughout the students' development process. Graduates will be encouraged to participate in online and offline career guidance, skills training and internship programs. The campaign aims to help students develop sound career values, strengthen practical skills and enhance competitiveness in the job market.
Graduates are also encouraged to align their career choices with national development strategies by participating in major national initiatives, serving grassroots communities in urban and rural areas, and working in sectors and regions where they are most needed.
The notice emphasizes strict scrutiny of recruitment information, requiring authorities to verify the authenticity and legality of employer credentials and job postings. Fraud, scams and discrimination — including restrictions based on university prestige, overseas study experience, full-time or part-time status, or previous internships with employers — are strictly prohibited.
Beijing University of Posts and Telecommunications has regularly invited leading and high-tech companies to campus for seminars, internship partnerships and recruitment events, integrating corporate technologies and industry standards into classroom instruction and practical training, said Zhang Yi, head of the university's employment and entrepreneurship guidance center.
University leaders have visited major companies, including AVIC Chengdu Aircraft Industrial Group, Lenovo and ByteDance, to expand high-quality job opportunities and deepen cooperation. Leaders from the university and its schools have traveled to 16 provincial-level regions and engaged with 135 employers in key fields such as information technology, artificial intelligence, cybersecurity, quantum communications and aerospace computing to expand employment opportunities for students, Zhang said.
In addition, BUPT has developed an AI-powered student growth platform. By analyzing job market trends, student competencies and career preferences, the platform automatically recommends tailored job opportunities and provides personalized career guidance, she said.
Zhu Qing, deputy head of the employment office at the University of International Business and Economics, said the institution has established talent workstations in Guangzhou, Guangdong province; Sanya, Hainan province and Nanchang in Jiangxi province.
The Guangzhou Municipal Commerce Bureau organized 130 employers to participate in a campus job fair, offering more than 6,000 positions, Zhu added.
UIBE has also strengthened cooperation with industry associations to improve job matching. The Insurance Institute of Beijing brought 50 insurance companies to campus for a dedicated recruitment fair, while the university's law school hosted a legal-industry job fair featuring more than 20 well-known law firms, he said.
"To date, UIBE has held more than 30 job fairs, attracting nearly 2,000 employers and offering more than 70,000 positions on campus, with recruitment presentations held almost daily and job fairs taking place every week," Zhu said.
For unemployed graduates, the university has implemented a "one-student, one-strategy" support program. Measures include establishing individual support records, providing one-on-one follow-up services, pushing targeted job recommendations, offering face-to-face career counseling, providing job-seeking subsidies and organizing regular psychological counseling sessions, he said.
zoushuo@chinadaily.com.cn
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