The unveiling ceremony of the Luckin Brazil Coffee Museum was successfully held at the Luckin Coffee (Jiangsu) Roasting Plant in Kunshan, Jiangsu province on the morning of Nov 8. This is China's first Brazilian coffee museum, marking a new milestone in the Luckin Coffee Brazil Coffee Culture Festival.
Consul General of Brazil in Shanghai Augusto Pestana, President of ApexBrasil Jorge Viana, Executive Director of BSCA Vinicius Estrela, Co-founder, Chairman and CEO of Luckin Coffee Guo Jinyi, attended the unveiling ceremony. After the ceremony, Guo accompanied the Brazilian delegation to visit the museum and took commemorative photos. This opening of Luckin Brazil Coffee Museum reflects Luckin's commitment to long-term and stable cooperation with Brazil, showcasing China's open and cooperative attitude and exemplifying Chinese high-quality enterprises such as Luckin practicing China's strategy of mutual benefit and win-win cooperation.
The Luckin Brazil Coffee Museum, centered around the birth of high-quality coffee, vividly presents the 300-year history of the Brazilian coffee industry and Luckin Coffee's extensive global supply chain layout. Through artistic and modern means, the museum showcases the story of Luckin and Brazil's connection through "coffee beans", revealing how a cup of coffee with Brazilian sunshine captivates the taste buds of Chinese consumers. In addition to the opening of the Luckin Brazil Coffee Museum, Luckin has also launched a series of cultural exchange activities. Recently, the Luckin Coffee Brazilian Coffee Culture themed store was established at the Bund in Shanghai. Recent events, including the WBC Champion Professional Tasting Salon and 2024 Global Bean Search Journey hosted by Luckin have all contributed effectively to promoting continuous and deepening cooperation in the coffee industry between the two countries.
As one of the world's largest Arabica coffee beans producers and exporters, Brazil benefits from vast plains and climatic conditions suitable for coffee cultivation, utilizing modern and mechanized planting management techniques to greatly enhance coffee quality and production efficiency. Luckin brings these high-quality Brazilian coffee beans to China through its strong supply chain system and over 20,000 stores, allowing Chinese consumers to taste the flavors of Brazil without leaving the country.
This year marks the 50th anniversary of the establishment of diplomatic relations between China and Brazil. Over the past 50 years, the two countries have aimed for common development, viewing each other's progress as opportunities and bringing significant benefits to the peoples of both sides. The completion of the Luckin Brazil Coffee Museum showcases the deep foundation of the long-standing friendly cooperation between the two countries, marking another milestone in the cooperation and cultural exchange between Luckin and Brazil in the coffee industry. Jorge Viana, president of ApexBrasil, highly praised Luckin for its contribution to China-Brazil trade cooperation, "China has achieved significant rise in the global trade arena, it’s crucial for the export and promotion of Brazilian coffee. Luckin has promoted the dissemination of high-quality Brazilian coffee and Brazilian coffee culture worldwide. I am pleased to see the opening of the Luckin Brazil Coffee Museum in Kunshan."
Luckin Coffee is committed to promoting the popularization and development of Brazilian coffee in China, truly turning coffee beans into "golden beans" that benefit the peoples of both countries. At the 7th CIIE, Luckin became the officially recommended coffee brand of the CIIE and the only Chinese company invited to the Brazilian pavilion, sharing the fruitful cooperation between Luckin and Brazilian coffee industry. On Nov 6, at the opening ceremony of the Brazilian pavilion, Co-founder, Chairman and CEO of Luckin Coffee Guo Jinyi said, "China and Brazil are both important BRICS countries. This year marks the 50th anniversary of the establishment of diplomatic relations between China and Brazil, and coffee has become a bond of friendship between the two countries. We hope to promote high-quality Brazilian coffee and advance coffee cultural exchange through cooperation with Brazil, taking the coffee industry cooperation between the two countries to a new level."
As large developing countries and important emerging markets, China and Brazil continue to deepen trade cooperation amid the backdrop of the 50th anniversary of the establishment of diplomatic relations. Taking the coffee museum as an opportunity, Luckin Coffee will continue to deepen its cooperation with Brazil in the coffee industry, meet the growing demand of over 300 million users for high-quality coffee, promote mutual learning in coffee culture, and help the coffee industry of China and Brazil achieve high-quality development.
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